Williamson Strong was founded by parents in a mission to make it easier for public school parents and community members to access information essential to supporting, preserving, and advancing excellence in public school education in Williamson County.
With no external funding, the group wanted to create a brand and identity that was instantly recognizable in Williamson County that Strong Schools lead to Strong Communities and vice versa.
- We incorporated the words Williamson and Strong into the primary identity, both in the name of the group and in the logo itself.
- The word Williamson is strengthened further in the logo through a Bold emphasis.
- To emphasize community, we selected a visual image that shows four people interlocking hands in unity, perhaps in spite of their individual backgrounds, beliefs and aspirations (visualized through four colors).
The image was found through extensive search of the public domain, using the primary keyword “Community”. It fit our needs well.
The image is licensed to Williamson Strong under the Creative Commons Public Domain license. This license is very broad and in fact while no longer commonly used allows anyone to “freely reproduce, distribute, transmit, use, modify, build upon, or otherwise exploit for any purpose, commercial or non-commercial, and in any way, including by methods that have not yet been invented or conceived.”
When combined with the graphic WilliamsonStrong we reserve all rights as a trademark.
While not required under the public domain license, when we share the logo itself in vector format (SVG) we retain the original license and dedicator, Russell at openclipart, inside the source file itself. We store our original download on our project management engine, Podio.
Given that the creator has dedicated to the public domain, you may see the same image appear in other logos or marks around the Internet. Since the image is only one component of our brand identity, and is based on the principle of community, we did not see the need to secure external funding in order to guarantee exclusivity.
CREATIVE COMMONS PUBLIC DOMAIN LICENSE
The person or persons who have associated work with this document (the “Dedicator” or “Certifier”) hereby either (a) certifies that, to the best of his knowledge, the work of authorship identified is in the public domain of the country from which the work is published, or (b) hereby dedicates whatever copyright the dedicators holds in the work of authorship identified below (the “Work”) to the public domain. A certifier, moreover, dedicates any copyright interest he may have in the associated work, and for these purposes, is described as a “dedicator” below.
A certifier has taken reasonable steps to verify the copyright status of this work. Certifier recognizes that his good faith efforts may not shield him from liability if in fact the work certified is not in the public domain.
Dedicator makes this dedication for the benefit of the public at large and to the detriment of the Dedicator’s heirs and successors. Dedicator intends this dedication to be an overt act of relinquishment in perpetuity of all present and future rights under copyright law, whether vested or contingent, in the Work. Dedicator understands that such relinquishment of all rights includes the relinquishment of all rights to enforce (by lawsuit or otherwise) those copyrights in the Work.
Dedicator recognizes that, once placed in the public domain, the Work may be freely reproduced, distributed, transmitted, used, modified, built upon, or otherwise exploited by anyone for any purpose, commercial or non-commercial, and in any way, including by methods that have not yet been invented or conceived.
The font used for the Williamson Strong logo is Hoeffler Bold (Williamson) and Hoeffler Regular (Strong). These fonts are provided by Apple as part of OS X operating system, but selected because Hoeffler is known for being steeped in the virtues of classical typography, yet a comprehensive family of typefaces from the dawn of the digital age. According to Digital Typography, when Jonathan Hoefler founded the company in 1989, digital typography was in its infancy. Few of the great type foundries had embraced electronic publishing in any significant way, and those that had were just beginning to tentatively remaster their most famous fonts for use on personal computers. Manufacturing their most important faces first, at a time when their production processes were at their weakest, meant that some of the world’s greatest typefaces were quickly becoming some of the world’s worst fonts. It’s no wonder that mossbacked traditionalists were so skeptical of the computer.
The color of the logo is a variant of Pantone colors 711 and 7417 selected for Williamson Strong in the RGB color #D63E33.